{"id":4301,"date":"2020-03-16T22:10:49","date_gmt":"2020-03-16T21:10:49","guid":{"rendered":"https:\/\/www.imatrix.ch\/gestion-de-la-relation-client\/"},"modified":"2026-02-26T20:02:07","modified_gmt":"2026-02-26T19:02:07","slug":"gestion-de-la-relation-client","status":"publish","type":"post","link":"https:\/\/www.imatrix.ch\/fr\/gestion-de-la-relation-client\/","title":{"rendered":"Gestion de la relation client"},"content":{"rendered":"<h3>Gestion de la relation client (CRM) avec iMATRIX : piloter vos relations clients de maniere digitale et efficace<\/h3>\n<p>La gestion de la relation client (CRM) est un facteur cle pour les entreprises qui souhaitent une croissance durable. Un CRM moderne aide a entretenir la relation client, optimiser les processus et ameliorer la rentabilite.<\/p>\n<p>Avec iMATRIX CRM, les entreprises gardent une vue complete sur les clients, projets, taches, abonnements et demandes de support dans un systeme centralise.<\/p>\n<h3>Qu&rsquo;est-ce que la gestion de la relation client ?<\/h3>\n<p>La gestion de la relation client designe la gestion structuree de toutes les interactions clients sur l&rsquo;ensemble du cycle de vie. L&rsquo;objectif est de mieux comprendre les clients, automatiser les processus et renforcer la fidelisation sur le long terme.<\/p>\n<p><b>iMATRIX CRM regroupe tous les processus clients dans une seule plateforme :<\/b><\/p>\n<ul>\n<li>Gestion des clients et contacts<\/li>\n<li>Devis, commandes et factures<\/li>\n<li>Projets et taches<\/li>\n<li>Abonnements<\/li>\n<li>Systeme de tickets et support<\/li>\n<li>Communication, calendrier et reporting<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm.webp\" sizes=\"(max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm.webp 1600w, https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm-800x500.webp 800w, https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm-768x480.webp 768w, https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm-1536x960.webp 1536w, https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm-370x231.webp 370w, https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm-924x578.webp 924w, https:\/\/www.imatrix.ch\/wp-content\/uploads\/2026\/01\/crm-410x256.webp 410w\" alt=\"\" width=\"1600\" height=\"1000\" \/><\/p>\n<h3>Contacts : Integrer les clients de maniere digitale<\/h3>\n<p>Avec iMATRIX, les entreprises ou clients prives s&rsquo;inscrivent en deux clics. Vous decidez quels contenus chaque client peut consulter en direct, par exemple :<\/p>\n<ul>\n<li>devis ouverts<\/li>\n<li>commandes en cours et terminees<\/li>\n<li>factures<\/li>\n<li>messages<\/li>\n<li>tickets de support<\/li>\n<li>projets actifs et termines<\/li>\n<\/ul>\n<p>Les devis et commandes ouverts peuvent etre acceptes ou refuses en ligne.<br \/>\nLes factures peuvent etre payees directement via plusieurs moyens de paiement.<\/p>\n<h4>Collaborateurs : Gerer roles et droits facilement<\/h4>\n<p>iMATRIX simplifie fortement la gestion des droits :<\/p>\n<ul>\n<li>champs logiques et faciles a comprendre<\/li>\n<li>aucune competence IT necessaire<\/li>\n<li>ajustements en quelques clics<\/li>\n<\/ul>\n<p>Les modifications, par exemple lors d&rsquo;une promotion ou d&rsquo;un changement de role, sont immediates.<\/p>\n<h4>Gestion des articles : Flexible et sans limite<\/h4>\n<p>Avec iMATRIX, vous creez ou importez des articles dans des groupes personnalises. Par article, vous pouvez definir :<\/p>\n<ul>\n<li>prix de vente<\/li>\n<li>prix d&rsquo;achat<\/li>\n<li>stock<\/li>\n<li>image produit<\/li>\n<li>designation<\/li>\n<li>description<\/li>\n<li>TVA par article<\/li>\n<\/ul>\n<p>Des champs supplementaires peuvent etre ajoutes a tout moment en un clic.<br \/>\nLe catalogue est extensible sans limite.<\/p>\n<h4>Projets : Piloter simplement les projets clients<\/h4>\n<p><b>iMATRIX offre une gestion de projet performante avec peu d&rsquo;effort :<\/b><\/p>\n<ul>\n<li>Creer des projets avec echeances et statut<\/li>\n<li>Definir des jalons<\/li>\n<li>Affecter et suivre les taches par collaborateur<\/li>\n<li>Vue projet par collaborateur ou par jalon<\/li>\n<li>Notes internes et media cloud<\/li>\n<li>Vue temps reel des activites<\/li>\n<\/ul>\n<p><b>Le suivi du temps integre par tache ou projet permet :<\/b><\/p>\n<ul>\n<li>la reprise automatique du temps en facturation<\/li>\n<li>une transparence totale des couts projet<\/li>\n<\/ul>\n<p><b>Les clients peuvent a tout moment :<\/b><\/p>\n<ul>\n<li>etre informes via notifications push<\/li>\n<li>consulter l&rsquo;avancement en ligne (avec pourcentage)<\/li>\n<\/ul>\n<h4>Taches : Centralisees, flexibles et facturables<\/h4>\n<p>Les taches dans iMATRIX sont hautement configurables :<\/p>\n<ul>\n<li>taux horaire<\/li>\n<li>date de debut et de fin<\/li>\n<li>partage equipe<\/li>\n<li>facturabilite<\/li>\n<li>fichiers et pieces jointes<\/li>\n<li>priorites<\/li>\n<li>recurrence (tous les X jours)<\/li>\n<li>liaison aux projets, devis, commandes, factures, clients, tickets ou depenses<\/li>\n<li>tags et descriptions<\/li>\n<li>check-lists<\/li>\n<li>rappels par email ou SMS<\/li>\n<li>commentaires et abonnes<\/li>\n<li>saisie du temps manuelle ou avec chronometre<\/li>\n<\/ul>\n<h3>Abonnements : Automatiser les revenus recurrents<\/h3>\n<p><b>iMATRIX permet une gestion confortable des abonnements :<\/b><\/p>\n<ul>\n<li>cycles de facturation flexibles (hebdomadaire, mensuel, trimestriel, annuel)<\/li>\n<li>date de debut librement definissable<\/li>\n<\/ul>\n<p><b>Tous les processus suivants, comme :<\/b><\/p>\n<ul>\n<li>envoi de facture<\/li>\n<li>relance<\/li>\n<li>alertes et changements de statut sont geres automatiquement.<\/li>\n<\/ul>\n<h4>Systeme de tickets : Support client structure<\/h4>\n<p><b>Le systeme de tickets iMATRIX integre propose :<\/b><\/p>\n<ul>\n<li>reponses automatiques<\/li>\n<li>notes internes pour le support<\/li>\n<li>attribution des tickets<\/li>\n<li>pieces jointes<\/li>\n<li>reponses predefinies<\/li>\n<li>liaison a la base de connaissances<\/li>\n<li>priorites et statuts<\/li>\n<li>suivi clair de tous les cas de support<\/li>\n<\/ul>\n<h3>Calendrier : Toutes les echeances sous controle<\/h3>\n<p><b>Le calendrier iMATRIX donne une vue centrale sur :<\/b><\/p>\n<ul>\n<li>evenements d&rsquo;entreprise<\/li>\n<li>echeances de factures et contrats<\/li>\n<li>taches planifiees<\/li>\n<li>dates estimees de fin<\/li>\n<\/ul>\n<h4>Import et export : Exploiter les donnees librement<\/h4>\n<p>Les donnees clients existantes peuvent etre importees facilement via CSV. iMATRIX accompagne activement les migrations depuis d&rsquo;autres systemes.<\/p>\n<p><b>L&rsquo;export reste flexible, par exemple pour :<\/b><\/p>\n<ul>\n<li>publipostage<\/li>\n<li>analyses externes<\/li>\n<li>analyses personnalisees<\/li>\n<\/ul>\n<p>Nouveaux besoins ? iMATRIX peut etre etendu de maniere specifique.<\/p>\n<h3>Conclusion : Gestion de la relation client avec iMATRIX<\/h3>\n<p><b>iMATRIX CRM regroupe tous les processus clients dans un seul systeme :<\/b><\/p>\n<ul>\n<li>meilleure fidelisation<\/li>\n<li>processus automatises<\/li>\n<li>transparence totale<\/li>\n<li>evolutif pour les entreprises en croissance<\/li>\n<\/ul>\n<p>Avec iMATRIX, la gestion de la relation client devient efficace, claire et rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestion de la relation client avec iMATRIX : renforcez la fidelisation, automatisez les processus et obtenez une vision complete de vos clients.<\/p>\n","protected":false},"author":1,"featured_media":3950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[116],"tags":[174,175,171,167,190,169,168,173,170,172],"class_list":["post-4301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2","tag-crm-gestion-projets-fr","tag-crm-systeme-tickets-fr","tag-gestion-relation-client-fr","tag-gestion-abonnements-fr","tag-imatrix-crm-fr","tag-logiciel-crm-fr","tag-logiciel-crm-entreprise-fr","tag-portail-client-fr","tag-systeme-crm-suisse-fr","tag-systeme-gestion-clients-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion de la relation client | Logiciel CRM | iMATRIX<\/title>\n<meta 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